With curiosity and technology, these artists explore the “spirit of being”

What does it mean to be alive in an era where technology, media, economic disparity, diversity, global health, and the climate crisis are part of our everyday lives and conversations? Meet six pioneering artists who are using technology to explore these themes in Spirit of Being, a virtual and in-person immersive art experience hosted by The Microsoft Garage in partnership with cultural agency Hatchers.
A’ja Wilson drives to the basket for a layup against the Mercury.

WNBA fans get access to Crunch Time performances across the season

An animation of Kiki and other Southern Resident orcas from j-pod swimming around together, as seen in the Critical Distance HoloLens 2 experience

Critical Distance connects audiences with an underwater world

A new augmented reality (AR) experience—premiering at the Tribeca Film Festival in New York—brings to life a marine ecosystem that a pod of orcas call home, showcasing the critical connection between the health of our oceans and humanity’s well-being.

A new hub gives sports fans access to behind-the-scenes stats

From the agile turns of F1 Grand Prix races to the dynamic shots of pro tennis players, data informs power and precision across all sports. Now, STAT-HUB is giving fans a glimpse into these insights that drive the performance strategies behind the teams and players they love.
A logo that reads: "Together with 88rising and Microsoft" against the backdrop of a sky with a setting sun in the San Gabriel Valley.

In “Too Many Tears,” music and AI mix to tell a story

88rising is dedicated to bringing Asian music, art, and culture to US audiences. Their latest project, the never-ending remix of Warren Hue’s “Too Many Tears,” uses AI to draw inspiration from one of the largest Asian American communities in the US.
A basketball player sprints with a ball down the court.

动态指标为NBA球迷观赛增添全新维度

NBA 正利用新技术让自身处于创新的前沿。 从追踪球员在球场上的表现到提升球迷的观赛感受，NBA CourtOptix 正利用 人工智能 (Artificial Intelligence, AI) 捕捉和分析各项指标——为球迷带来全新的观赛视角。
A basketball player sprints with a ball down the court.

Dynamic metrics add a new dimension to game day for NBA fans

The NBA is tapping new technology to stay at the forefront of innovation. From tracking on-the-court player performance to elevating the fan experience on game day, NBA CourtOptix is using AI to capture and analyze metrics—and give fans a fresh perspective.
Portrait photo of former model and celebrity DJ Beverly Bond, founder of BLACK GIRLS ROCK!

Empowering Black girls to grow into leaders

BLACK GIRLS ROCK! kicks off a book club series in partnership with Microsoft to showcase young Black women who are inspiring and innovating today—and empower Black youth to see themselves as the leaders of tomorrow.
Three cricket players in ECB jerseys, two holding a bat and one throwing a ball.

Transforming cricket and communities with technology

The England and Wales Cricket Board (ECB) has long been committed to transforming the game of cricket and inspiring the next generation of fans and players. Now, in partnership with Microsoft, they’re working to drive a new phase of innovation across the game that empowers the cricket community in the UK.
A group of men change tires and provide fuel to the No. 48 race car.

Hendrick Motorsports tapping new technologies

After decades of excellence in NASCAR, Hendrick Motorsports is tapping new technologies to spur real-time decision making and ensure success on the track.