Envisioning the future of fashion
Giving new life to pre-loved clothing
London-based fashion brand Ahluwalia integrates pre-loved clothing and fabric from the community into limited-edition garments.
Powering a sustainable fashion industry
Meet the visionaries who are using technology to reimagine the fashion industry in bold and creative ways, using technology to make it more sustainable and accessible to all.
Transforming the business of fashion
How can fashion make an impact—both in the industry, and the world? These fashion entrepreneurs are using technology to build businesses that push boundaries.
Hayley Elsaesser’s bold, tech-inspired design process
She transformed her passion for design into a clothing line and her own retail store. See how Hayley's creative process evolved, and how she uses technology to push the boundaries.
Augmented Atelier: Digital fashion design
More or Less magazine teamed up with Microsoft to launch Augmented Atelier, a new digital approach to garment creation that taps four of London’s most cutting-edge fashion designers.
“It is important for fashion to develop a relationship with technology ... fashion has not yet really been 'innovated'—not in the way we produce or consume.”
- Sofia Barattieri, Founder of Barattieri Collections
“That’s what this partnership is about ... working with these technologies and finding the new creative possibilities they bring."
- Matthew Drinkwater, Head of LCF Fashion Innovation Agency