Ideas at the intersection of music and technology
Joy to the world
As rapper and songwriter Macklemore puts it, “The last couple years have been crazy.” Now, he’s looking forward in his new song Next Year and launching an experience called Group Text the World to help “put some positivity into the universe” when we need it most.
Find out how you can share a message of hope for 2022 and join the group text party that’s spreading joy to the world.
Advocating for inclusion
See how these artists are tapping new technology to build a more inclusive world and give a platform to less heard voices.
X Ambassadors reimagine music videos—without the video
Inspired by keyboardist Casey Harris, who was born with low vision, rockers X Ambassadors set out to create an audio-only music video.
Creating new ways to listen
What does it mean to experience music? These visionaries are exploring how technology can make music truly multisensory.
Björk's music comes to life in an AI-powered soundscape
Pushing the boundaries of the craft
These innovators are using the latest technology, from AI to virtual reality, to imagine new possibilities for the music industry.
Elevating the concert experience
Live music, by nature, is immersive. These musicians are using technology to enhance that experience visually and emotionally.
DJ and producer Alison Wonderland needed a compact performance kit to power fantastical, next-level visuals on her worldwide tour. The solution: a Surface-powered kit that she and her VJ can control from the stage.