In summer 2016, New Zealand band Broods released a tech-driven music video for their single, “Heartlines,” using the Microsoft Band. The fitness tracker measured lead singer Georgia Nott’s heart rate as she performed in the video, translating her biodata and energy into a stunning geometric display.
The brother-sister duo, who released their second album, Conscious, on June 24, 2016 via Capitol Records, wanted to rethink the music video experience and create a deeper, more emotional layer for their second single, “Heartlines” ― co-written with fellow New Zealanders, singer-songwriters Lorde and Joel Little.
A first-of-its-kind integration, fans got to experience the Band-powered visuals in real time as Broods took the technology on the road for their headlining US tour. The Microsoft Band collected information from the artists as they performed and translated that data into live visuals, creating a new level of intimacy with the audience and a one-of-a-kind music experience.