Unlocking a competitive edge

When the passion of sports and the power of technology come together, it allows athletes to reach new heights—and it brings fans closer to the game they love.

How athletes bring their best on game day

Athletes are always looking for ways to play their best. Find out how data is becoming the latest-must have for elite athletes, their coaches, and their fans.

Technology is changing the game

What is the role of technology in sports? These organizations are innovating with new tools that push the boundaries of what’s possible.

A soccer player jumps to the ball to protect it from an opponent during a match.

LaLiga is shaping the future of the game

The famed global soccer league with a worldwide following of over 2.8 billion is now taking its fans deeper into the game, turning the technical prowess of players into dynamic data that informs everything from strategy to media analysis to fan insights.

Helping athletes reach new heights

Find out how these teams are tapping technology to better collect and analyze performance data—and ultimately, empower athletes to soar.

Rooted in tradition, cricket enters a new era of innovation

The England and Wales Cricket Board (ECB) is tapping into cutting-edge technology to empower a new generation of players and fans in the UK cricket community.

Bringing fans closer to the action

Now, more than ever, fans are craving new tech-powered experiences like these to help them connect with their favorite players and teams.

“I’ve heard thousands of no’s, and I don’t let them get me down.”

In developing her career as a pro racer and monster truck driver, Collete Davis has faced a lot of rejection along the way.