Unlocking a competitive edge

When the passion of sports and the power of technology come together, it allows athletes to reach new heights—and it brings fans closer to the game they love.
A photo collage featuring portrait photos of 5 game-changing women in sports: tennis player Coco Gauff, Could9's Halee Mason, tennis legend Billie Jean King, snowboarder Kiana Clay, and Special Olympics athlete Loretta Claiborne

Game changers

Champions of sport. Champions of innovation. Champions of change. From playmakers to trailblazers, women across sports are breaking new ground, shattering glass ceilings, and paving the way for other dreamers.

Technology is changing the game

What is the role of technology in sports? These organizations are innovating with new tools that push the boundaries of what’s possible.

A new hub gives sports fans access to behind-the-scenes stats

STAT-HUB is giving fans a glimpse into the insights that drive the performance strategies behind the teams and players they love.

Helping athletes reach new heights

Find out how these teams are tapping technology to better collect and analyze performance data—and ultimately, empower athletes to soar.

Rooted in tradition, cricket enters a new era of innovation

The England and Wales Cricket Board (ECB) is tapping into cutting-edge technology to empower a new generation of players and fans in the UK cricket community.

Bringing fans closer to the action

Now, more than ever, fans are craving new tech-powered experiences like these to help them connect with their favorite players and teams.

“I’ve heard thousands of no’s, and I don’t let them get me down.”

In developing her career as a pro racer and monster truck driver, Collete Davis has faced a lot of rejection along the way.