Game changers

A portrait of Coco

A portrait of Halee

A portrait of Billie Jean

A portrait of Kiana

A portrait of Loretta

Champions of sport. Champions of innovation. Champions of change. From play-makers to trailblazers, women across sports are breaking new ground, shattering glass ceilings, and paving the way for other dreamers.

Billie Jean King, a game-changing pioneer in women’s sports, has a mantra: “progress never ends.” While she may no longer be playing on center court, she continues to champion the next generation of women in sports, tirelessly advocating for “equal pay for equal play” and continuing to develop tools and resources that empower women in sports to be their best.

Discover Billie Jean and other game changers’ stories of perseverance—and get inspired to dream big and spark change, too.


Committed to equity

Parity is closing the sports sponsorship pay gap

Parity is on a mission to close the massive sports sponsorship pay gap for women athletes. By unlocking the power of athletes' stories and committing to intentional brand matching with powerful partners like Microsoft, Parity drives revenue streams off the field, and helps their athlete community leverage their voices, engage their fans and authentically speak to their values and passions.

Reaching new heights

WNBA fans get access to Crunch Time performances across the season.
Learn more about Crunch Time.

A woman sits on a bench looking at the screen of a Microsoft Surface.

"Life isn’t promised, so you gotta do what you gotta do now. Obviously you plan for the future, but don’t wait for the future."

- Coco Gauff

Engineering innovation

A woman works on her laptop in an empty workspace.

"Don’t be scared … the best advice I can give you is just be unapologetically you."

As Lead Data Scientist for Cloud9, one of the most successful esports organizations in the world, Halee Mason has found her calling and passion. But it wasn’t part of a grand plan—she got there through exploration, self-discovery, and a lot of hard work.

Cloud9 White

Cloud9 White is an all-women roster breaking new ground, playing and competing against top teams. The players of Cloud9 White like Alexis Guirrasi are constantly looking for ways to get the competitive edge, from trying new strategies to incorporating the latest technology. This approach has paid off as Cloud9 White won VCT 2021: Game Changers North America Series 1 without dropping a single map.