Finding a sense of place in Limbo
What does it mean to be from somewhere? When does a place become home? How does our emotional connection to a place change when we experience it only in our memories or our minds?
Macklemore launches a group text for the world
As rapper and songwriter Macklemore put it, “The last couple years have been crazy.” Now, he’s looking forward in his new song Next Year and launching an experience called Group Text the World to help “put some positivity into the universe” when we need it most.
Talking X Ambassadors’ “Adrenaline” with the voice inside your head
“Adrenaline,” a driving rock single off the latest X Ambassadors album The Beautiful Liar, is about listening to that inner voice we tend to hold back—and experiencing what it feels like to finally let go.
Digitally preserving and restoring Ancient Olympia as it stood over 2,000 years ago
Ancient Olympia is home to institutions and ideals that have shaped the world as we know it. Now, Ancient Olympia: Common Grounds—a new collaboration between the Hellenic Ministry of Culture and Sports and Microsoft—is harnessing AI to digitally preserve and restore this rich site for future generations by bringing its structures and cultural impact to life like never before.
Shaping the future of the game
LaLiga turns the technical prowess of players into dynamic data to take fans deeper into the game.
In “Too Many Tears,” music and AI mix to tell a story
88rising is dedicated to bringing Asian music, art, and culture to US audiences. Their latest project, the never-ending remix of Warren Hue’s “Too Many Tears,” uses AI to draw inspiration from one of the largest Asian American communities in the US.
Dynamic metrics add a new dimension to game day for NBA fans
The NBA is tapping new technology to stay at the forefront of innovation. From tracking on-the-court player performance to elevating the fan experience on game day, NBA CourtOptix is using AI to capture and analyze metrics—and give fans a fresh perspective.
Immerse yourself in the mind and process of Sol LeWitt
Sol LeWitt’s larger-than-life wall drawings are acclaimed around the world. He influenced an entire generation of artists as a founder of Conceptual and Minimal art. And now, thanks to a new app, art lovers can get an unprecedented inside look at his life and work.
The NBA is revolutionizing the fan experience
The NBA is followed by millions of fans from across the globe. Now, they’re partnering with Microsoft to bring these fans beyond the game with personalized, custom content about the teams and players they love.