AI

A logo that reads: "Together with 88rising and Microsoft" against the backdrop of a sky with a setting sun in the San Gabriel Valley.

In “Too Many Tears,” music and AI mix to tell a story

88rising is dedicated to bringing Asian music, art, and culture to US audiences. Their latest project, the never-ending remix of Warren Hue’s “Too Many Tears,” uses AI to draw inspiration from one of the largest Asian American communities in the US.
A basketball player sprints with a ball down the court.

Dynamic metrics add a new dimension to game day for NBA fans

The NBA is tapping new technology to stay at the forefront of innovation. From tracking on-the-court player performance to elevating the fan experience on game day, NBA CourtOptix is using AI to capture and analyze metrics—and give fans a fresh perspective.

Immerse yourself in the mind and process of Sol LeWitt

Sol LeWitt’s larger-than-life wall drawings are acclaimed around the world. He influenced an entire generation of artists as a founder of Conceptual and Minimal art. And now, thanks to a new app, art lovers can get an unprecedented inside look at his life and work.
Lauv stands on a hillside with the ocean in the distance. He crouches to look into the camera, wearing a black hoodie with gold letters on the front, spelling “BEACH.”

Breaking Modern Loneliness with Lauv

Musician Lauv brings together artists and creators to talk about mental health in times of isolation.
A fan uses his iPhone to take a photo of player introductions prior to Game Four of the 2019 NBA Finals between the Golden State Warriors and the Toronto Raptors at ORACLE Arena on June 07, 2019 in Oakland, California.

The NBA is revolutionizing the fan experience

The NBA is followed by millions of fans from across the globe. Now, they’re partnering with Microsoft to bring these fans beyond the game with personalized, custom content about the teams and players they love.
View of the lobby of the Sister City hotel, featuring a terrazzo tile floor, wooden archway, a modern gray sofa, and a low side chair.

At this hotel, sound matters more than you think

NYC’s Sister City hotel welcomes guests via custom soundscapes, powered by artificial intelligence.
A man stands in a forest of giant redwoods looking up. Part of the scene features a graphic overlay of white circles and dots.

The forests are talking, and SilviaTerra is helping us listen

In every forest, there’s a carefully balanced ecosystem of life, and trees are critical to sustaining it. But fires, pests, drought, and deforestation threaten this delicate equilibrium.
a bald black man gestures to the camera in a close-up portrait.

A new museum celebrates hip hop as an art form

Construction kicks off in the Bronx for the Universal Hip Hop Museum, a groundbreaking institution tracing the history and cultural impact of hip hop.
The Last Artful, Dodgr sings and dances with her 2 backup dancers, a man and a woman, in front of a screen showing point clouds of their bodies.

Interscope Records artists take their live shows to the next level

The Last Artful, Dodgr and Elah Hale experiment with the new Azure Kinect DK.
Musician Björk, holding a microphone, stands in profile on stage in an elaborate costume designed by Iris Van Herpern evoking orchids and birds of paradise.

Björk’s Kórsafn: a choral retrospective

The Icelandic musician brought her choral arrangements to life with AI at Sister City.