Fashion

A Black woman with tight, auburn braids and an orange-patterned head scarf sits on a blue couch hand-sewing a piece of orange and pink patterned fabric.

Giving new life to unwanted garments

London-based fashion brand Ahluwalia integrates pre-loved clothing and fabric from the community into limited-edition garments.
Digital runway model close up face shot of sunglasses.

rag & bone unveils its spring 2021 collection in a virtual world

Fusing together elements of fashion and technology, New York-based label rag & bone is showcasing pieces from its 2021 Summer/Spring Collection: Metamorphosis in an experiential short film turning the runway into a digital landscape that reimagines a ubiquitous part of New York architecture—the fire escape—and pushes the boundaries of creativity.
Diagram illustrating the benefits of smart garment utilizing the CircularID Protocol.

Powering a connected and circular future for fashion

Eon’s Internet of Things (IoT) platform is redefining the business of fashion, digitizing and connecting each and every garment to transform the way we buy.
Male interacting with his digital human stylist via a HoloLens 2.

Imagining personalized, interactive wardrobes

The Fashion Innovation Agency (FIA) at London College of Fashion, University of the Arts London and Reactive Reality are creating the personalized digital human stylists of the future—that will transform the way we interact with our clothes, with help from Microsoft AI and IOT.

Turning a passion for the past into a bold new vision for fashion

From antiquing and crafting as a child to creating a vintage-inspired fashion brand that made her the first female designer showcased at New York Fashion Week: Men’s, Emily Adams Bode isn’t just fascinated with history—she’s making it, too.

Preserving the past and growing a fashion business using AI

New York City's fashion darling Emily Adams Bode is known for designs that are a nod to antique textiles and craftsmanship. Now, she’s adding a new creative force to her team: an AI-powered digital quilt expert that preserves historical materials and narratives while helping her business scale.
A sign reads 'Be Epic' at the Microsoft Garage office in Silicon Valley.

The future of fashion is tech-empowered customization

A global team of passion-led technologists is putting the power back in the hands of the consumer by building tools that create a symbiotic, sustainable relationship between people and their clothes.
rag & bone SS20 Runway

rag & bone elevates the catwalk with technology

rag & bone’s Fashion Week show reveals the potential Azure Kinect DK holds for immersing audiences in new fashion experiences.
Event visitor using HoloLens and perfume

Accelerating the future of fashion

Student entrepreneurs at London College of Fashion, UAL harness innovation across mixed reality, AI, and IoT to transform and disrupt the industry for the future.
London College of Fashion Student

London College of Fashion: Incubating the future of fashion

Students at London College of Fashion, UAL are using Microsoft technology to disrupt the fashion industry.