Sports

A man bending forward and hovering over two young girls who are sitting at a table looking at a laptop screen. He is explaining how to use the program and one of the girls is using the pen to point.

Taking a shot with STEM

Three-time WNBA champions Phoenix Mercury are working to close the gender gap in STEM at a camp that encourages girls to grow their passions and skills in both basketball and tech.
A soccer player jumps to the ball to protect it from an opponent during a match.

Shaping the future of the game

LaLiga turns the technical prowess of players into dynamic data to take fans deeper into the game.
Stadium view; Buffalo Bills vs. Cincinnati Bengals at New Era Field, September 22, 2019.

Download Teams backgrounds from NFL and your favorite NFL Clubs

Two basketball players face off at a BIG3 game.

Changing the game with BIG3

BIG3 is a crowd-pleasing 3-on-3 basketball league featuring former NBA talent, pyrotechnics, celebrity supporters, and above all, a commitment to giving back to the community. Find out how the sport is using technology to innovate and become accessible to a broad new fan base.
A’ja Wilson drives to the basket for a layup against the Mercury.

WNBA fans get access to Crunch Time performances across the season

Images of a tennis player, two different cars, and a group of individuals holding a trophy play across a screen.

A new hub gives sports fans access to behind-the-scenes stats

From the agile turns of F1 Grand Prix races to the dynamic shots of pro tennis players, data informs power and precision across all sports. Now, STAT-HUB is giving fans a glimpse into these insights that drive the performance strategies behind the teams and players they love.
A digital rendering of half of a basketball court for the NBA CourtOptix Defensive Score Representation. Marked on it are the white lines of the court with superimposed blue lines indicating the "Basket Lane" and "Passing Lane," blue circles and red Xes showing potential defensive plays, and a red and white box that says: "Pressure Score: 73"

Dynamic metrics add a new dimension to game day for NBA fans

The NBA is tapping new technology to stay at the forefront of innovation. From tracking on-the-court player performance to elevating the fan experience on game day, NBA CourtOptix is using AI to capture and analyze metrics—and give fans a fresh perspective.
Three cricket players in ECB jerseys, two holding a bat and one throwing a ball.

Transforming cricket and communities with technology

The England and Wales Cricket Board (ECB) has long been committed to transforming the game of cricket and inspiring the next generation of fans and players. Now, in partnership with Microsoft, they’re working to drive a new phase of innovation across the game that empowers the cricket community in the UK.
A group of men change tires and provide fuel to the No. 48 race car.

Hendrick Motorsports tapping new technologies

After decades of excellence in NASCAR, Hendrick Motorsports is tapping new technologies to spur real-time decision making and ensure success on the track.
The Seattle Seahawks play in a stadium with no fans at a 2020 home game against the Dallas Cowboys.

Seahawks celebrate unsung heroes with Pregame Huddle

The Seattle Seahawks launch a virtual pregame experience that invites members of the community—from first responders to essential workers to cancer survivors—to share their stories and interact with the team in the players’ tunnel on gameday.