Sports

Three cricket players in ECB jerseys, two holding a bat and one throwing a ball.

Transforming cricket and communities with technology

The England and Wales Cricket Board (ECB) has long been committed to transforming the game of cricket and inspiring the next generation of fans and players. Now, in partnership with Microsoft, they’re working to drive a new phase of innovation across the game that empowers the cricket community in the UK.
The Seattle Seahawks play in a stadium with no fans at a 2020 home game against the Dallas Cowboys.

Seahawks celebrate unsung heroes with Pregame Huddle

The Seattle Seahawks launch a virtual pregame experience that invites members of the community—from first responders to essential workers to cancer survivors—to share their stories and interact with the team in the players’ tunnel on gameday.
A woman holds a Microsoft Surface with tennis dashboard on the screen while talking to another girl.

Tennis icon Billie Jean King is still pushing the game forward

The Fed Cup revolutionized tennis, growing into the largest annual team competition in women's sports today. Now, it’s changing its name to honor tennis icon Billie Jean King. Find out how she’s continuing to make history while looking to the future of the game.
A rally car drives on a muddy track.

Driving innovation for “ever-better cars”

TOYOTA GAZOO Racing is on a quest to overcome the limits of the road. Find out how they’re developing new technological solutions at the speed of a world-class rally team.
A woman is holding a ball and racket in front of a tennis net.

Tracking the future of tennis

Rising tennis star Coco Gauff is using revolutionary technology to take her game to the next level—and get a competitive edge on the court.
Four individual portraits of two young men and two young women, three of whom have gold medals around their necks.

Finding new ways to play

With in-person events cancelled, and a lot of big changes happening in the world, Special Olympics athletes found a small but powerful way to connect, compete, and build community.
A hand uses a stylus to plan on a Microsoft Surface/Six people use Microsoft Teams to strategize before the NFL broadcast/NBC's Cris Collinsworth, broadcaster for Sunday Night Football

The NFL is keeping the spirit of the game alive

While the 2020-21 NFL season was about overcoming challenges, the upcoming year will be about finding new and exciting ways to thrive. Find out how players, teams, and broadcasters are adopting technology to connect, collaborate, and keep the best of what football has to offer alive.
A fan uses his iPhone to take a photo of player introductions prior to Game Four of the 2019 NBA Finals between the Golden State Warriors and the Toronto Raptors at ORACLE Arena on June 07, 2019 in Oakland, California.

The NBA is revolutionizing the fan experience

The NBA is followed by millions of fans from across the globe. Now, they’re partnering with Microsoft to bring these fans beyond the game with personalized, custom content about the teams and players they love.
A woman works on a laptop and a monitor.

For Halee Mason, success means pursuing what you love

Meet Halee Mason, Lead Data Scientist at esports organization Cloud9. Learn how she defined her own path by committing to the things she loves with steadfast determination.
A woman works on a laptop and a monitor.

Following a winding path to a game-changing career

Halee Mason always loved gaming. And animals. And the outdoors. While her path to becoming a data scientist in the fast-paced world of competitive gaming was anything but obvious, one thing’s clear: she’s exactly where she wants to be.