Sports

Surfer riding wave and graphic overlay noting critical wave section and stance

Giving the sport of surfing its next big break

The USA Surfing Team is tapping into AI technology that improves performance while reducing risk—by breaking down everything from a surfer’s movements to surfboard position to the motion and patterns of the waves.
An animated montage of children running. They run past a sign that says “Microsoft”.

Fueling fitness, for the body and mind

Atlanta Track Club is working with local youth to show them how physical fitness and STEM can work together to improve their everyday lives.
Woman and young girl seated looking at a Surface device together.

STEM and sports come together to teach vital skills

From learning new skills to being part of a team to persevering on the path to success, the intersection between STEM and sports is surprisingly vast—and a valuable tool in empowering students to achieve more in all aspects of their lives.
A man bending forward and hovering over two young girls who are sitting at a table looking at a laptop screen. He is explaining how to use the program and one of the girls is using the pen to point.

Taking a shot with STEM

Three-time WNBA champions Phoenix Mercury are working to close the gender gap in STEM at a camp that encourages girls to grow their passions and skills in both basketball and tech.
A soccer player jumps to the ball to protect it from an opponent during a match.

Shaping the future of the game

LaLiga turns the technical prowess of players into dynamic data to take fans deeper into the game.
Stadium view; Buffalo Bills vs. Cincinnati Bengals at New Era Field, September 22, 2019.

Download Teams backgrounds from NFL and your favorite NFL Clubs

Two basketball players face off at a BIG3 game.

Changing the game with BIG3

BIG3 is a crowd-pleasing 3-on-3 basketball league featuring former NBA talent, pyrotechnics, celebrity supporters, and above all, a commitment to giving back to the community. Find out how the sport is using technology to innovate and become accessible to a broad new fan base.
A’ja Wilson drives to the basket for a layup against the Mercury.

WNBA fans get access to Crunch Time performances across the season

Images of a tennis player, two different cars, and a group of individuals holding a trophy play across a screen.

A new hub gives sports fans access to behind-the-scenes stats

From the agile turns of F1 Grand Prix races to the dynamic shots of pro tennis players, data informs power and precision across all sports. Now, STAT-HUB is giving fans a glimpse into these insights that drive the performance strategies behind the teams and players they love.
A digital rendering of half of a basketball court for the NBA CourtOptix Defensive Score Representation. Marked on it are the white lines of the court with superimposed blue lines indicating the "Basket Lane" and "Passing Lane," blue circles and red Xes showing potential defensive plays, and a red and white box that says: "Pressure Score: 73"

Dynamic metrics add a new dimension to game day for NBA fans

The NBA is tapping new technology to stay at the forefront of innovation. From tracking on-the-court player performance to elevating the fan experience on game day, NBA CourtOptix is using AI to capture and analyze metrics—and give fans a fresh perspective.