Transforming cricket and communities with technology
The England and Wales Cricket Board (ECB) has long been committed to transforming the game of cricket and inspiring the next generation of fans and players. Now, in partnership with Microsoft, they’re working to drive a new phase of innovation across the game that empowers the cricket community in the UK.
Seahawks celebrate unsung heroes with Pregame Huddle
The Seattle Seahawks launch a virtual pregame experience that invites members of the community—from first responders to essential workers to cancer survivors—to share their stories and interact with the team in the players’ tunnel on gameday.
Tennis icon Billie Jean King is still pushing the game forward
The Fed Cup revolutionized tennis, growing into the largest annual team competition in women's sports today. Now, it’s changing its name to honor tennis icon Billie Jean King. Find out how she’s continuing to make history while looking to the future of the game.
Driving innovation for “ever-better cars”
TOYOTA GAZOO Racing is on a quest to overcome the limits of the road. Find out how they’re developing new technological solutions at the speed of a world-class rally team.
Tracking the future of tennis
Rising tennis star Coco Gauff is using revolutionary technology to take her game to the next level—and get a competitive edge on the court.
Finding new ways to play
With in-person events cancelled, and a lot of big changes happening in the world, Special Olympics athletes found a small but powerful way to connect, compete, and build community.
The NFL is keeping the spirit of the game alive
While the 2020-21 NFL season was about overcoming challenges, the upcoming year will be about finding new and exciting ways to thrive. Find out how players, teams, and broadcasters are adopting technology to connect, collaborate, and keep the best of what football has to offer alive.
The NBA is revolutionizing the fan experience
The NBA is followed by millions of fans from across the globe. Now, they’re partnering with Microsoft to bring these fans beyond the game with personalized, custom content about the teams and players they love.
For Halee Mason, success means pursuing what you love
Meet Halee Mason, Lead Data Scientist at esports organization Cloud9. Learn how she defined her own path by committing to the things she loves with steadfast determination.