Transforming cricket and communities with technology
The England and Wales Cricket Board (ECB) has long been committed to transforming the game of cricket and inspiring the next generation of fans and players. Now, in partnership with Microsoft, they’re working to drive a new phase of innovation across the game that empowers the cricket community in the UK.
Hendrick Motorsports tapping new technologies
After decades of excellence in NASCAR, Hendrick Motorsports is tapping new technologies to spur real-time decision making and ensure success on the track.
Seahawks celebrate unsung heroes with Pregame Huddle
The Seattle Seahawks launch a virtual pregame experience that invites members of the community—from first responders to essential workers to cancer survivors—to share their stories and interact with the team in the players’ tunnel on gameday.
Tennis icon Billie Jean King is still pushing the game forward
The Billie Jean King Cup by BNP Paribas, formerly The Fed Cup, is the largest annual team competition in women’s sports. Now, the event—one of the few in tennis that allows coaching between games—is tapping into technology to empower players and help them take the game to the next level.
Driving innovation for “ever-better cars”
TOYOTA GAZOO Racing is on a quest to overcome the limits of the road. Find out how they’re developing new technological solutions at the speed of a world-class rally team.
Tracking the future of tennis
Rising tennis star Coco Gauff is using revolutionary technology to take her game to the next level—and get a competitive edge on the court.
Gaming for Inclusion
When in-person events were suspended worldwide due to the pandemic, Special Olympics knew it had to pivot to new programs to continue giving athletes ways to connect, compete, and build community. In March 2020, the CEO of Special Olympics Washington made a call to Microsoft and Xbox with a simple request: Could they expand on their gaming pilot event from the 2018 USA Games—but do it completely virtually?
NFL players and coaches share their secrets for success
Find out how NFL players, coaches, and Clubs tackle each game, every season, and their careers with an eye towards winning. From technology to strategy to superstitions, what are their secrets for success?