Changing the game with BIG3
BIG3 is a crowd-pleasing 3-on-3 basketball league featuring former NBA talent, pyrotechnics, celebrity supporters, and above all, a commitment to giving back to the community. Find out how the sport is using technology to innovate and become accessible to a broad new fan base.
A new hub gives sports fans access to behind-the-scenes stats
From the agile turns of F1 Grand Prix races to the dynamic shots of pro tennis players, data informs power and precision across all sports. Now, STAT-HUB is giving fans a glimpse into these insights that drive the performance strategies behind the teams and players they love.
Seahawks celebrate unsung heroes with Pregame Huddle
The Seattle Seahawks launch a virtual pregame experience that invites members of the community—from first responders to essential workers to cancer survivors—to share their stories and interact with the team in the players’ tunnel on gameday.
Tennis icon Billie Jean King is still pushing the game forward
The Fed Cup revolutionized tennis, growing into the largest annual team competition in women's sports today. Now, it’s changing its name to honor tennis icon Billie Jean King. Find out how she’s continuing to make history while looking to the future of the game.
The NFL is keeping the spirit of the game alive
While the 2020-21 NFL season was about overcoming challenges, the upcoming year will be about finding new and exciting ways to thrive. Find out how players, teams, and broadcasters are adopting technology to connect, collaborate, and keep the best of what football has to offer alive.
Preserving the past and growing a fashion business using AI
New York City's fashion darling Emily Adams Bode is known for designs that are a nod to antique textiles and craftsmanship. Now, she’s adding a new creative force to her team: an AI-powered digital quilt expert that preserves historical materials and narratives while helping her business scale.
What is the future of theater?
Meet four storytellers transforming the future of immersive theater. They’re using the internet of things (IoT) to create an interactive experience where the audience becomes part of the show.
They’re NFL players … and they’re anything but ordinary
A sustainable chicken farm. A fashion line. A book of poetry. A love for Skittles and helping others. Be inspired by the unique passions of these five NFL players who prove that they’re anything but ordinary, both on and off the field. And find out how they’re using technology and partnering with Microsoft Surface to help their young fans be anything but ordinary, too.
Defining what’s possible when passion is matched by purpose
Keyboardist for X Ambassadors, Casey is striving to create a world without limits with help from his family and accessible technology.
Pushing limits to reach for the sky
Climbers Maddie and Juliette realized what pain was when they achieved one of their ultimate mountain-climbing goals: summiting Mont Blanc. With the help of technology and the guidance of mentor Melissa Arnot Reid, they pushed through discomfort to reach the summit of Mont Blanc (and their own limits).